Don't Settle for Mediocrity

“Cows, after you've seen them for a while, are boring. They may be well-bred cows, Six Sigma cows, cows lit by a beautiful light, but they are still boring. A Purple Cow, though: Now, that would really stand out. The essence of the Purple Cow – the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows – is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible. The world is full of boring stuff – brown cows – which is why so few people pay attention. Remarkable marketing is the art of building things worth noticing right into your product or service.”

Excerpt from The Purple Cow in Fast Company 

Smiley face screws by Yuma Kano (via Colossal)

 

Japan's artistic manhole covers (via Colossal)

 

 Security Fence by Mathais Megyeri (via Safe Growth)